The progressive Web applications are the new phenomenon of the application landscape. An advanced web application combines the properties of a website with many of the characteristics of a mobile web application. It should work the same on any operating system, like a website or an application.
But what is a progressive web app, and what makes it different from regular web apps? We give you an overview of how a progressive web app works and let you differentiate between other app formats. We also explain the advantages and disadvantages of an advanced web application.
The term progressive web application characterizes a new method of application development bringing many new possibilities. It’s an improved version of the web application format that has been around for years.
It is mainly Google that allowed the development of this new format. It is for this reason that Progressive Web Apps (PWA) have so far primarily been available on the operating system of the same company, Android. The use of such applications on iOS devices is subject to some restrictions. This technology is, however, still early, but it has great potential. It is very foreseeable that Google will invest in the development of this technology in the years to come. More extensive optimization of these advanced web applications is very likely for this reason.
The mobile enters the uses within particular two mobile renewals out of 3, which result in the adoption of a Smartphone, not counting the sales of digital tablets.
It is not yet a “mass-market” trend. However, we can see that the smartphone has entered the uses of early-adopters in terms of consulting timetables, reserving seats for shows, doing research or carrying out reviews—small purchases.
Advertisers need to adapt their value propositions. Until now, it was necessary to decide between site optimized for mobile navigation or “Native Application”. The choice most often resulted in a dedicated application when the company aimed at customer loyalty. Then, we had to arbitrate again to decide on which platform we would launch the said application. This amounts to choosing between iOS, Android, WindowsPhone, Bada and others … Now thanks to the Web App developed in HTML5, it is possible to create a “universal” application capable of running on any device, including smartphones. Than feature phone.
Also, a web application will always be accessible; for example, the very first websites are still usable. On the other hand, a native application is linked to a platform and to the devices that use it, its lifespan is therefore at most that of the platform, and backward compatibility problems often limit its lifespan to a few years.
The user experience offered by these “universal” applications is undoubtedly not yet up to that provided by native applications, but the gap is tending to narrow.